“I am happy because today I’ve sold a DVD reader for the first time”

 
Cajamarca (Peru).- The technician-entrepreneurs who are owners of the ‘Centros Luz en Casa’ can sell electric devices from their mobile stands that install in Cajamarca’s agricultural markets.



The ‘Centro Luz en Casa’ micro franchisees, owners of small businesses for sale of electric devices and other technical services, have mobile stands to go up to the Cajamarca agriculture & livestock markets so as to make the ‘Luz en Casa’ users aware of the available devices to use in their homes, as well as to facilitate the sale of those devices. The users go to buy supplies and to sell the harvest products to these markets that are installed every week in the Cajamarca villages.

Hector, technician-entrepreneur from the locality of Huar Huar, goes to the market that is located in the district of San Juan, in the province of Cajamarca. “I feel happy because today I’ve sold a DVD reader for the first time” he explains and, then, adds “There is a lot of competition in the markets; many similar devices are sold, but the mines are better because they are guaranteed”.

Like Hector, the rest of technician-entrepreneurs who are owners of the small businesses ‘Centro Luz en Casa’ are offering electric devices in their areas’ markets. Cialer, micro franchisee in the locality of Chancay Cercado, in the province of San Marcos, tells “Up to now, the experience is that people look for me in my stand; these clients know my devices’ quality and guarantee, and they look for me in order to buy a lamp or a tablet. And, thus, today I have more income”.

Now there are 9 technician-entrepreneurs that offer electric devices from their mobile stands in the Cajamarca markets, from the shops installed in their houses and when they attend work orders in their neighbors’ houses.

ACCIONA Microenergia and the Sustainable Development Goals

The Sustainable Development Goals (SDG) are included in the 2030 Agenda, a 15-year plan of action that favours the people, the planet and the prosperity. There are 17 SDG which are integrated and indivisible and that comprise the three dimensions of the Development: economic, social and environmental.

The rural electrification programmes of the ACCIONA Microenergia foundation impact on those three dimensions, and directly on the SDG 7, Ensure access to affordable, reliable, sustainable and modern energy for all.

With the ‘Centros Luz en Casa’, the SDG 8, Promote sustained, inclusive and sustainable economic growth, full and productive employment and decent work for all, is impacted too: this centres are owned, under a micro-franchise model, by users of the ‘Luz en Casa’ programme who have been trained technical, entrepreneurial and managerially so as to sell devices and offer other technical services as independent professionals from their own homes, and thus generate income for their families.


It is a non-profit association that was created by the ACCIONA Microenergia foundation to facilitate access to electricity to isolated rural communities, which are not included in the national grid extension of Peru. It develops the ‘Luz en Casa’ programme in the Northern Mountains of Peru, in the department of Cajamarca, where it is an electricity public utility within the Peruvian regulation, and with a fee-for-service model that applies the official photovoltaic tariff.